This is a handbook for managers of language teaching organizations such as Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It provides an introduction to key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. This book is also suitable for candidates undertaking the Cambridge ESOL International Diploma in Language Teaching Management (IDLTM).
Key Features
- Written in a clear and straightforward style making it easy for busy managers to digest
- Relates theory to real-life scenarios and case studies, and invites managers to reflect on these in the context of their own work situation .
- Draws on the experience of leading international specialists in language teaching management.
- Considers what factors make a language teaching organization effective, and deals with each of these in turn.
Contents
Introduction
Chapter 1 Managing in the LTO
Chapter 2 Organisational behaviour and management
Chapter 3 Human resource management
Chapter 4 Marketing and sales
Chapter 5 Customer Service
Chapter 6 Strategic financial management
Chapter 7 Operational financial management
Chapter 8 Academic management
Chapter 9 Managing change
Chapter 10 Project management
Appendix
Glossary
References
Index