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Strona główna » biznes » Ekonomia

Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: - Company and market structure - Recruitment process and employee motivation - Market research, production and pricing policy - Advertising and promotion - Sales and distribution - International trade and globalization - Transport and logistics - Business growth - Customer rights Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section. Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.